Keeping your mobile device powered up has never been more crucial

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Internet traffic from mobile devices

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Annual smartphone growth

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Smartphone penetration

With 128% local mobile penetration, there are decidedly more active SIM cards than there are people in this country. This means South Africa is, without a doubt, a mobile-centric country. We use our mobile devices for everything from communication to shopping to banking to entertainment. According to the latest reports, as much as 57% of SA’s internet traffic comes from mobile devices, which ranks us higher than many other developing countries on a mobile traffic scale.

The rapidly-accelerating local smartphone market (growing at over 13% per annum), currently places smartphone penetration at 47% of the population. South African users are heavily and increasingly reliant on their mobile devices and as such, are dependent on the availability of power with which to keep their devices charged… But a combination of intermittent electricity supply and smartphone technology’s hefty power demands often leaves local users struggling with insufficient battery life.

The solution? Commercial charging stations and power banks provide users with much-needed relief from dwindling battery-power frustrations.

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Vodacom market share

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MTN market share

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Cell C market share

Typically, a charging station will have multiple charging cables which alleviates the problem of users not having their chargers handy. One simply selects the matching charge head to the mobile device make.

Eventually, every hotel, restaurant, pub, tavern and restaurant will have one. Many businesses will add charging stations to their reception areas and waiting rooms. Airports, universities, hospitals and schools will provide charging stations too.

In today’s world, we are all too aware of the importance of a “charge”. People will leave a venue or store to look for a place to charge their device. By offering your customers charging facilities, you negate their need to leave – which increases your opportunity to secure new customers, increase the loyalty of your existing customers, and gives you more time to get your message across or sell yourself. By providing charging stations, you’re alleviating potential panic and stress, and supplying your customers with a very precious resource – the inestimable “charge”.

 

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People who bank on their smartphones

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WhatsApp users

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South Africans who use their smartphones for accessing the Internet